4 Different Ways to Brand Book Covers for Series

When it comes to selling books, branding is key. Your brand is your signature. There few different ways of branding book covers for series. Below you will find some ideas and examples of how to do them, some more common, others not as much. In total there are 15  branding examples from around the web and some of my work. Hopefully, this will be educational and very inspiring!

1. Same Cover Concept with Small Differences

Series preview

The easiest and one of most common branding for book covers is coming up with one design concept and then changing small elements of it while keeping 80-90% of it the same otherwise. This can be as simple as changing the color of the entire cover or swapping one color for another on a single element. In the case of the latter, the single element is usually the one that stands out the most.  As this is one of the easiest options to produce, it is often the least expensive and fastest.

2. Different Cover Concepts with One ”Signature Element”

Branding preview

A good example would be Russell Blake using the same font for author name across all his books, even though he also has his separate series branded and look different too. You can see both examples here, but the font of the author’s name stays the same. So it’s almost double branding, author can have a specific font + different ”feel” for each brand. In the 2nd series shown above, the font has more treatment and effect so it looks a bit different but is still the same. He update the font recently, so it helps a lot!

 

3. Traditional Series

Series preview 2

The most common and strongest series branding is to keep general color scheme, font and placement the same, while rotating the main image. It’s a traditional way to do things and it will always work. It’s very easy to recognize for the readers, looks great and when working with a book cover designer it’s not as expensive as 3 separate books. Many designers offer a series branding discount for this type of work, it pays to ask. Another example of similar branding below:

Series preview 3

4. Clever, Multi-Piece Designs (Or Puzzle Designs)

oliver-sacks-book-covers

This a rare thing and rightly so. Some amazing series were made from having to combine all books into one bigger image when you have them next to each other. Really really cool, but more for Print books. Ninja level stuff and probably most time-consuming. For bold authors who want to and can stomach the risk.

 

Branding Inspiration

 

Sjon series

Sjon series by Rodrigo Corral

 

Jenny Grigg covers for Peter Carry Books

Peter Carey books designed by Jenny Grigg

shakespear covers

Shakespeare Book Cover Series by Alex Cruz

GCMarquez covers

Book Covers for Garbiel Garcia Marquez by Eduardo RH

HPotter covers by M S Corley

Harry Potter covers reimagined in classic Penguin covers style by M.S. Corley

matches covers by Marius Hole

9/11 Series designed by Marius Hole

Urbanites Book Covers

Urbanite’s Guide book series designed by Alyssa Liegel

Eli Wiesel NightTrilogy

Eli Weisel’s Night Trilogy designed by Carla Brown

L Snickets Unfortunate Events by Christie Tandiono

Lemony Snicket’s Unfortunate Events series designed by Christie Tandiono

Transformers by Trevor Hutchison

Transformers: Last Stand of the Wreckers designed by Trevor Hutchison

 

Hope you enjoyed this post and it gave you some inspiration and ideas for your book covers. As you see there are plenty of options and great designs to get inspiration of. Many many talented designers too. Picking the right designer for your book cover can be hard because of so much choice, you can learn some hiring tips in this post – 12 Tips for Hiring Book Cover Designer.

Best wishes,

Adrijus

About the Author

I'm Adrijus and I'm a big reading, creativity, business, and music fan. I love all things Creative and working with Adobe Photoshop. I've been a book cover designer for over 7 years working mostly with self-publishing authors and small presses.

Leave a Reply 23 comments

Taitrina Reply

This was really interesting, especially as in the not too distant future I’m looking at getting covers for a series. I want to brand it, so this post had impeccable timing really.

Thanks for sharing 🙂

    Adrijus G. Reply

    Awesome to hear! Glad it’s helping. If you need any tips or advice, shoot me an email any time! You know where to find me! 😉

    Adrijus

    Dee Gaytan Reply

    Hi there this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

      Adrijus G. Reply

      You can use WordPress and Elementor plugin which is an awesome WYSIWYG editor for websites. It even starts with free version. It’s great. It’s at http://www.Elementor.com

Jonathan Price Reply

Thanks for this inspiring collection..,.some gorgeous work here.

    Adrijus G. Reply

    Cheers Jonathan! My pleasure, I hope this post is educational and helps too! 🙂

    Best wishes,
    Adrijus

Steve Nelson Reply

When I received your email today Adrijus, I know this post would be inspiring, and you did not disappoint 🙂

Like Taitrina, I too am looking to create a series and while I have thought about a similar theme for all 5 books, I did not realize how many options there were to achieve this.

Very valuable and timely content.

Thanks again…

Steve

    Adrijus G. Reply

    Hi Steve!

    Very good to hear! 😉 Feel free to email and ask any questions if you need, any time!

    Enjoy the writing and cover creation process!
    Adrijus

W.C Hoffman Reply

Proud o have my books shown as an example of your fine work!

    Adrijus G. Reply

    Likewise proud to have you on board as client! 😉

Nina Reply

very informative. you have given me food for thought for my three series.

thanks,
Nina

    Adrijus G. Reply

    Cheers! Glad to help! 😉

Nina Reply

hi again, i have a question, please. when working with you, do you offer suggestions on the best way to brand a particular series? i ask because i have three different ones (a demon series, a ghoul series and a zombie series) and i wouldn’t want all the covers to look like the exact same series.

thanks again,
Nina

    Adrijus G. Reply

    Each series should have its own branding. Just the covers in the particular series should match the look.

    My suggestions for each series would be different of course.

Anna Reply

Hello! The title says 5 ways to brand books, but the article only features 4 ways. Just wanted to point that out since the article was good but I ended up looking for the “5th” method.

    Adrijus G. Reply

    Dang… talk about a huge blunder!!! Thank you for letting me know! 😉

      Anna Reply

      No problem 🙂 Anything to help out a good article.

        Adrijus G. Reply

        I appreciate it! 😉

Mike Reply

Thanks for the informative article. Do you know of any book covers on this site that are made for a three book series?
I see that on other sites, but I haven’t ran across it on this site yet.

    Adrijus G. Reply

    Hi,

    you’re very welcome, glad to help!

    What do you mean by ‘sites that are made for three book series’? A site for inspiration of those or a book cover designer who do those?

    Adrijus

Mile Reply

I’ve seen sets of three covers for sale. Not on this site though.

    Adrijus G. Reply

    Well, all designers do them. Just not all designers post their pricing for those on the website. Never hesitate to ask/email them about it. My price for 3 book series covers is $750(ebook covers) or $899(ebook+print covers). I just didn’t want to have too many prices in the pricing table. 🙂

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